Logistics

Analytics for operationally complex Logistics SaaS businesses

Pungo helps your niche B2B SaaS product drive more usage and deliver superior customer experiences.

Who is Pungo for?

đź“Ś Complex Logistics SaaS businesses

No out-of-the-box data tool ever meets your needs. Your problem space is high-complexity with more use cases than X tool will allow. We build you a custom data stack that is dialed into the complex user journeys you’ll need.

đź“Ś Lean data team

Why hire a lead, manager, and junior analyst when you can just have one full-stack data partner? Fewer management hoops to jump through at a fraction of the cost. Quickly get the data-driven prioritization you need to make decisions confidently.

đź“Ś Break down data siloes

The average SaaS company works with 10+ disjointed tools to run their business. Your job isn’t to learn every tool’s gimmicks and exporting to Excel will only get you so far. We build you a unified data platform that grows with you from Seed to Enterprise.

Make your data work for you. See how your users are getting value from your product.

We’ve done this dozens of times so you can trust us to navigate you on inevitable journey toward data maturity.

Truth is, the shiny new tool or agency template only gets you 20% of the way there. 80% of the work comes from pressure testing and advanced modeling from experts to show you what’s possible.

Benefits

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Drive Onboarding Success

Whether you’re offering demo period or it’s your customer’s first steps towards using your product, it all comes down to this: onboarding. Learn how to find the “ah-ha” moment for your customer so they’ll see the true value of your product. We’ll show you all the tactics.

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Retain Your Highest Value Customers

We help you segment your active users and see who’s on track to stay with you a long time. Make them happy and find more like them. Customer segmentation isn’t just a market research exercise, it’s the heartbeat of what we do.

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Seamless Data Unification

You run a tight ship bringing data from multiple platforms that don’t normally talk to each other. We help you unify anything from geospatial to WMS to order tracking data in a single data lake, where you can build the comprehensive view of your business operations you’ve always wanted.

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Optimize Channel Performance

Not all channels are created equal. We dive deep into your data to pinpoint which marketing channels are driving the most value. Then, we optimize them for maximum ROI, ensuring you’re investing in the strategies that work and cutting out the ones that don’t.

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Benchmarking

Stay ahead of the competition by knowing exactly how you stack up. We provide benchmarking tools that allow you to compare your performance against industry standards and your own historical data. Identify opportunities for improvement and make sure you’re always a step ahead.

Featured Case Study